Effective Date: [10th April 2018]
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Information We Collect
Information We Collect
We may obtain personal information about you from various sources. We may collect this information when you provide it on our website, via our social media pages, or in connection with our social networking or mobile applications, or at one of our events. When you visit this site, our pages on social media platforms, or our social networking or mobile applications, we may also collect certain information about your device or usage by automated means or by using technologies such as cookies, web server logs and web beacons.
Information You ProvideYou may choose to provide personal information to us in a number of ways, such as when you participate in an offer or promotion, or when you make a purchase on our site. The types of personal information you may provide to us includes:
Contact information (such as name, postal address, email address, and mobile or other phone number)
Age and date of birth
Username and password
Payment information (such as your payment card number, expiration date, delivery address, and billing address)
Your physical characteristics and skincare concerns
Contact information for friend(s) or other people you would like us to contact
Content you provide (such as photographs, videos, reviews, articles and comments)
Information provided to us when you visit our social media pages or use one of our social networking or mobile applications (such as your name, profile picture, likes, location, friend list and other information described on the social media network or application sign-up page, or your geo-location details when using one of our mobile applications)
It is voluntary for you to provide your personal information to us, but certain services and promotions may not be available to you if you do not provide your personal information.
How We Use The InformationWe may use the information you provide to:
Send you promotional materials or other communications
Provide requested information and services to you
Process your payment and/or gift card transactions
Create and manage your online account, including access to your purchase history
Assist with product selection and replenishment
Respond to your inquiries
Tailor ads on our website and elsewhere to your interests and history with us
Communicate with you about, and administer your participation in, special events, contests, sweepstakes, programs, surveys and other offers
Operate and communicate with you about our social networking
Operate, evaluate and improve our business (including developing new products and services; managing our communications; analyzing our products; performing data analytics; and performing accounting, auditing and other internal functions)
Comply with applicable legal requirements, relevant industry standards and our policies
We also may use the information in other ways for which we provide specific notice at the time of collection.
If you provide us with your personal information, we intend to use it for direct marketing purpose to offer or advertise the availability of our goods and/or services. However, we may not use your personal information for such purpose unless we have received your consent to our intended use.
All types of personal information listed in the section “Information You Provide” above may be used by us in direct marketing if you provide such information to us and you consent to such use. In such event, we may market the following classes of goods and services directly to you using your personal information:
• Beauty and skincare products;
• Hair care and hair styling products;
• Hair dye;
• Perfumes, scents, aromas, deodorants, home fragrance and candles;
• Shampoo, conditioners and cleansers;
• Tea and teabags;
• Special events, contests, sweepstakes, programs and surveys; and
• Any other products or services offered by us.
If you do not wish us to use your personal information in direct marketing, you may opt out of our direct marketing at any time by following the procedures set out in the section “Your Rights and Choices” below. We must, without charge to you, cease to use your personal information in direct marketing if you so require.
We will use the personal information supplied by you for direct marketing only in accordance with the Personal Data (Privacy) Ordinance (Cap. 486 of the Laws of Hong Kong, SAR of China) (“Ordinance”). Our direct marketing materials may come in several forms, including but not limited to marketing emails and text messages, the details of which are set out in the following sub-sections.
Information We Collect by Automated Means
When you visit this site or our online advertisements (including our advertisements on third party websites) or use one of our social networking or mobile applications we collect certain information about your usage or device by automated means or by using technologies such as cookies, web server logs and web beacons. For example, if you use one of our mobile applications, we may collect your unique device identifier (or other device identifier) and/or geolocation data in order to offer you certain features or functionalities within that mobile application. As set forth in more detail below, we may also collect information about your usage and browsing habits using various web-based technologies.
Technologies We Use
• Cookies: “Cookies” are small bits of information that are placed on the hard drive of your computer. Cookies remember information about your activities on the site to make your visits to our website more enjoyable and valuable to you by providing a customized experience and recognizing your preferences when you visit our website. If you've chosen to disable cookies on your browser, some of the functionality of our website may be lost.
We may use third party web analytics services on this site, our social media pages, or our social networking or mobile applications, such as those of Adobe Site Catalyst and/or Google Analytics. The service providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyze how visitors use the site. The information collected through these means (including IP address) is disclosed to these service providers, who use the information to evaluate use of the website. You may deactivate the ability of these analytics services to analyze your browsing activities on this site. To exercise your choice with respect to their collection of information on this site:
How We Use the Information Collected by Automated Means
We may use the information collected through automated means on this site for market research, data analytics and system administration purposes, such as to determine whether you’ve visited us before or are new to the site, and for compliance with our legal obligations, policies and procedures, including compliance with relevant industry standards and the enforcement of our Terms and Conditions. We also may use the information in other ways for which specific notice is provided at the time of collection.
Push Notifications and In-App Alerts and Updates
When you download one of our mobile applications, we may provide you with the option to opt in to receive push notifications from us on your mobile device in connection with that mobile application. These push notifications may include promotional communications regarding our products and services. You may, after downloading the applicable mobile application, opt out of receiving push notifications by adjusting the settings on your mobile device. Opting out of push notifications will not affect other communications you receive from us, such as email communications. You also may receive alerts and updates within our mobile applications regarding our products and services or your accounts with us. To opt out of receiving these alerts and updates, you may uninstall the applicable mobile application from your mobile device.
Information We Share
We do not rent lists, or sell or otherwise disclose personal information we collect about you, so as to permit those third parties to directly market to you. We may share your personal information with:
Your Rights and Choices
We offer you certain choices in connection with the personal information we collect from you, such as how we use the information and how we communicate with you. To update your preferences, ask us to remove your information from our mailing lists or submit a request, please contact us as specified below.
How We Protect Personal Information
We maintain appropriate administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. However, no security system is perfect and we cannot promise that information about you will remain secure in all circumstances, including the security of your data during transmission to us or the security of data on your mobile device.
Links To Other Websites
Our website may provide links to other websites for your convenience and information. These websites may operate independently from us. Linked sites may have their own privacy notices or policies, which we strongly suggest you review if you visit any linked websites. To the extent any linked websites you visit are not owned or controlled by us, we are not responsible for the sites’ content, any use of the sites, or the privacy practices of the sites.
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