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The key ingredients at the heart of the House of Jo Malone London. Discover more about our home, heritage, our approach to fragrance and the charities we support.





Deep in the Japanese wilderness, the grounding presence of the hinoki tree is experienced through the ritual of forest bathing. Follow an immersive fusion of clean aromatic notes and woody intensity with a powerful trail of elegant cedarwood and hinoki. Intensely fresh and distinctive.
Hinoki wood has always been highly prized and was at one time protected by the Samurai. It’s still protected today, just in a different way: our suppliers harvest branches that are then processed by local artisans in the same Japanese village.
Intensely fresh, this note adds an unexpected aromatic twist.
A rare and valuable wood, it adds woody intensity with an aromatic facet.
Its woody, dry character imbues the base with charismatic intensity.